Importance of Feasibility Analysis in Localization

How many of you agree that feasibility analysis is an integral part of localization and needs to be included before working on any of the localization assignments? While most of you may choose to agree or disagree according to your own convenience however, as a matter of fact, having a feasibility study conducted right before taking on an assignment is fruitful in more than one ways for the team in delivering on-time and accurate results.

Translation and Localization 2
Before we proceed further, answer this. What exactly is feasibility analysis? For your reference, let us decode it here. Feasibility analysis or feasibility study is no rocket science. It is defined as the process of assessment of the  practicality of a proposed project. The aim of feasibility study is to look into the objectivity of a new project in terms of monetary compensation, delivery deadlines, challenges and resources available. In short, this whole thing is about gauging through the strengths and weaknesses of the business proposal and taking a viable decision basis various factors including threats and opportunities. Feasibility study helps understand the success rate of the project and its impact on the credibility of your own organization.

Having said that, we all are aware that content plays a key role in localization. Do you know content complexity issues dampen the spirit of localization team? Are you aware about content challenges? Well, content is indeed the crucial part of localization and more often than not localization experts face hurdles in translating content. The first major challenge is imposed by the local culture. Beyond doubt, all content has to be translated keeping the local language, culture, flair and flavor in mind. As a team member you have to be careful about words, phrases, graphics, gestures etc to ensure that your translation makes sense to the locals in terms of meaning and sentiments. This is important to gain the confidence of the people of an unknown territory to be able to market your product/service and penetrate deeper to create a stronghold against local players.

Another point, which holds importance here is translation productivity. Localization sure is an extensive task and the team has to justify the work done against the compensation received. Hence, it is always a point of worry for localization experts to do justice to the productivity against tasks allotted.

Do you know it takes immense perseverance to battle ones internal conflicts and external challenges to churn out results within the frameworks of the pre-set expectations? Quite sure, you do! Another hurdle in translation is created when translators are not well versed with a certain language, which consumes lot more time in researching about that language and local culture.

One more factor that downplays on the morale of the localization team is budgetary and deadline estimates. Does the thought ever cross your mind, would the allotted budgets be enough to suffice the resources needed for this particular task? Has the thought of meeting specific time lines ever bothered your peace of mind? If you are a localization expert, we are confident in saying that you may have, at some point, encountered such situations. In the first place it is really difficult to chalk out a budget plan with sheer confidence. Localization is a relatively difficult task and involves various unprecedented phases that are tough to underline right at the beginning. At the same time the team has to consider resources and other factors to arrive at deadline conclusions. Delivering the results on time is a huge challenge and if you are unfit to meet your own words, it hampers your goodwill in the market.

All these factors play a vital role during feasibility analysis and hence it’s importance in localization is justifiable! It helps consume less time and resources and churn out better results within the given time deadlines.

Thinking For Mobile App Startup? Don’t Forget to Check These 10 Things before You Go Ahead

Entrepreneurship has become increasingly feasible with the changing trends of the business world. Mobile App Startups such as Spotify, Whatsapp, Pinterest, Edmondo and Flipboard have repeatedly proved that it has become simpler than ever nowadays to launch a successful startup, allowing you to smoothly transition from corporate to business mode. So, what is on your mid – An Android App or iPhone app or you have big plans to target every smartphone user in the market?
startup
Here we have listed few checkpoints that are to be kept in mind if you want to avoid the initial crash and burn phase that may hinder the growth of a budding mobile app startup. Follow the below mentioned cautionary steps to foray into market medium with a Smartphone app and lead your startup into the horizon of success:

Define and evaluate your Brand: Depending upon the type of users you want to focus upon, decide the organization and functioning details of your mobile app. Then, evaluate the type of service your mobile app will provide and its demand in current market scenario.

Domain Name Selection and Registration: After finalizing your startup blueprint, select an appropriate name for it and take time to do so since it will be the most important part of your company’s brand. You can check for the availability of required domain name via popular search engines like Google and register it as soon as possible.

App Platform and Expert Developer: Make a right selection for your app developer considering the previous background in development the Smartphone apps for Android, iPhone, Windows Phone etc. The community for Android app developer is very big and you may easily get the cost effective developer to develop the app but an experienced developer or service provide can suggest you right mix of native , hybrid apps that can cater to wider audience using iPhone and other smart devices.

Manage your Budget with Open-source Tools: CMS and other such open-source tools and frameworks are being adopted by big names in business making it trendier than ever to better manage your budget as you invest in more important assets such as qualified back-end team that will keep the app up and running minus the trouble.

Use Multi-language platform: If you really want your app to explode like fireworks in the global market then try to keep its language platform multi-lingual such that your app can reach out to even the remote places where people are not familiar with English language and prefer to interact with each other in real life as well as virtually in their native language only.

Connect and remain active on social media: The omnipresent platform of social media includes your favorite Facebook, twitter and Instagram which does a fine job of connecting you with your clients and investors and that too totally free of cost.

Pay Attention to Feedbacks: Once you have created enough buzz in the cyber world and roped in an impressive clientele, try to implement their suggestions effectively else the domino effect may kick in and you will end up losing not one but the entire web of users that follow or is connected to that specific user.

Take Legal Aspect into consideration: Try to keep all the legal troubles at bay by hiring a legal professional or taking the service of a credited legal agency that will warn you before you end up in some billion dollar copyright violation suite.

Native vs Hybrid App for Cost Effectiveness: If one wants to create a general-purpose mobile app that can run on multiple platforms then hybrid apps fit the bill but if the requirement is to add a certain native experience to the look and feel of the app aimed for a specific platform then native is the best pick. In some scenarios, unwarranted development in hybrid app development environment may cost way more as compared to its native counterpart.

App Development Considerations: Cost-cutting in resource investment process is not a smart decision if that means trading off quality for affordability. Such inexperienced decisions may lead to low product quality, unfriendly apps, frequent app crashing and eventually plethora of negative reviews on app stores.

The road to entrepreneurship might be a bit tricky but once you brave through it while keeping the above mentioned points in mind, the destination will surely be rewarding enough.

How To Find Best .Net Custom Application Development Service Providers

Thousands of business across the globe leverage Microsoft’s most influential, reliable and robust .net framework for an enhanced performance as well as serves as the futuristic solution to nourish the growth of the company. Microsoft.net framework allows for instinctive, innovative and potent business application for web and desktop for enhanced performance and productivity.

…..Read More .Net Custom Application Development Service Providers

Things To Consider When Choosing a Mobile App Development Company

Choosing a right mobile application development company for the creation of your mobile application plays a major role in creating out of the box mobile applications that provide enlightened customer experiences.

….. Read More Here 5 Crucial Things To Ponder When Choosing a Mobile App Development Company

Software Solution For Business Forecasting

Business Forecasting is widespread practiced by business decision makers to manage the uncertainties under the complex business environment that can predict the future to keep abreast the completion. There are many fundamental issues that can affect the organization’s ability in future. Forecasting can reduce the risk in all decision making processes, as many decisions need to be made under uncertainties, and help any enterprise in taking the informed decisions. In the field of business forecasting and planning, sound analytical and mathematical acumen are prerequisite.

Business forecasting is an essential part of the decision making process of management, as it plays vital role in defining the progress of company. As per the business need and tactical business planning, the business can be forecasted for short term, medium term and long-term objectives.

…..Read More Software Solution for Business Forecasting

Selecting The Right Mobile App Development Company

Mobility is one of the primary agenda in your future business strategy, then would you like to risk in it? In this current scenario with lot of players claiming to be an expert, finding the right service provider who can understand the requirements and have qualified resource in its mobile development division to deliver the product on time is not as easy as we think.

…..Read More About Selecting The Right Mobile App Development Company

Localization Challenges

In today’s world every organization is seeking to increase its global presence and increased market share, however the ways to achieve that might be different from organization to organization. But there are organizations which are still adhering to the old L10 practices by using the same tools and technique, limited translators and domains etc. just to avoid the risk of losing business.

…..Read More About Localization Challenges

Responsive Web Design: Future of Web Design & Development

Websites are not just one way communication medium to disseminate informational and represent digital content about companies, rather it is becoming an interactive medium. It has equally become importance to ensure the interactive website with appropriate display on various devices with different screen resolution. In short the websites should be responsive to cater to devices of all resolution and this art of website design for number of screens sizes and devices to provide optimum user experience for all kind of devices and sizes is known as responsive website design.

…..Read More About Future of Web Design & Development

Importance of Culture in Localization

Culture is the combination of different elements which are passed from one generation to another keeping the flair alive like – values, morals, beliefs, rules, rituals, knowledge, customs etc. These different elements which can be called as traits are both visible and invisible, visible traits are those like – the food items which have been in use for ages, the dressing style of the community, the tools and techniques etc. whereas the invisible traits are those like – beliefs, values, the way people of the community think etc.

Although both visible and invisible traits are very important to keep the essence of the culture alive but according to the Localization point of view, invisible traits carry more weightage. The marketing strategies of an organization largely depend upon the local area culture where an organization is seeking to launch its product or service. The apt adopted strategy would define the acceptance or rejection of it.

…..Read More About Importance of Culture in Localization

Role of CAT tools in Localization

In today’s modern age, also can be called as “Computer age” awareness of computer is far more as compared to any other time. Now computer is used not only for calculation purpose but for almost all purposes. The dependency on computer has increased up to a level where it has dominated almost all the sectors be it – medical, travel and tourism, education, transportation, homes etc. So in short we can say that computer is playing a very important role in our lives.

Since computer has already entered in every industry, so how localization could have been left untouched from it. Everything needs continuous improvement to move to the next level, here CAT tools play a very crucial role in solving this purpose.

…..Read More Here Role of CAT tools in Localization