Category Archives: Web Development Company India

Need for Smartphone-Optimized Website Development

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There is an impressive resurgence in smartphone usage in past few years and user mobile search queries & internet usage is also growing incessantly. According to study on Google search queries, the Mobile Search Queries grew 5X in past 2 years.Mobile Search Queries Stat

It is Necessary to have mobile optimized website:-

a. To provide best viewing and navigation experience of website on Smartphones and Tablet Devices.

b. To develop an optimized site which also rank in Google Mobile Search Results

GOOGLE RECOMMENDATIONS FOR OPTIMIZED MOBILE WEBSITE

Google supports smartphone-optimized sites in three configurations:-

1. Responsive Website Design: Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.

2. Dynamic Serving Approach (Different HTML): Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.

3. The Parallel Mobile Site Approach: Sites that have separate mobile and desktop URLs.

Responsive Website Design

PROS AND CONS OF DIFFERENT APPROACHES

a. RESPONSIVE WEBSITE DESIGN

 

Pros

Cons

Single URL for both versions, no duplication

Possible redesign need

Easier and Cheaper to maintain

Less differentiation of mobile content

Popularity consolidation

Lower mobile focused user experience

No Need for Re-direction

 

 

 b. DYNAMIC SERVING

Pros

Cons

1 URL for both versions, no duplication

Complexity of technical implementation

Capacity to differentiate mobile content

Higher cost of Maintenance

Popularity consolidation

Better mobile user experience

 

c. PARALLEL WEBSITE


Pros

 Cons
Easier Implementation
Content Duplication Risk
Capacity to differentiate mobile content
Higher cost of Maintenance
Better mobile user experience
Split of Link Popularity

How to select right Service Provider for Software Application Development (part – 2)

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In continuation to the article: “How to select right Service Provider for Web Application Development!!” we have come up with few check points for you to make a right choice.

IT BPO Revenue Chart

What you should check for the Service Provider?

1. Past Experience in Custom Application: If you are going for custom application development, there is probability that the vendor might not have done such project but you may check-in credentials of the vendor and experience in custom application development for other domains.

2. Understand Process and Methodology: As a Business enterprise, you should research about IT Process, SDLC yourself. It will help you to understand the perspective of Service Provider, How they do things?

Please understand “A little knowledge is more dangerous” , you should read on Google to build understanding about the subject rather teaching anyone who is master in his own field.

3. Documentation for Every Phase of Project: for a small project, you can get cozy but in big project implementation, you cannot take risk with Uncertainties. Clear out all the points, deadlines, project deliverables, delivery time, and milestone well in advance before starting up with engagement.

4. If Possible, clarify and pay visit to Service Provider facility: Everything is getting online today and so is the communication most of the time. But still, if you sense any negligence and deviance from said SOW, you must clarify things in personal and if possible, visiting the facility can help you in understanding precise status of proceedings.

Check out How much Service Provider is involved in Project?

After you have decided to engage the service provider, you can keep a watch on its activities of every phase of project. Please ensure the following basic phases of Software Project Lifecycle:-

RESEARCHING

Before going for any software development you need a research. The word “research” indicates to know about few things. Checkout what Service Provider is researching keeping in mind the current requirements and demands of the users. A good Service Provider will do research and planning before beginning with the project. It also includes preparation of all the documents.

DESIGNING

After the completion of research stage, the designing of the software’s comes into the picture. In the designing stage, clarify the plan of the software. You may understand and ask for credentials of team involved.

CODING

After completing the designing work, the next task is the actual coding that implements the design of the software. Generally, code is a text written in a computer programming language. A powerful and bug free code can help you get robust application with minimum downtime, minimum probability of crashing.

TESTING

It is a very important stage of SDLC and a good Service provider always do proper before project delivery. It is good to engage service provider who work in adherence to defined Quality Policy or the International Standards defined.

Refrences:-

http://www.binarysemantics.com/services.html

http://articles.timesofindia.indiatimes.com/2013-01-04/software-services/36131306_1_infosys-executive-global-economy-infosys-science-foundation

http://www.nasscom.org/indian-itbpo-industry

http://articles.pubarticles.com/things-to-remember-while-software-development-1299069163,83558.html

Demand of Mobile Apps in India

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Smartphone usage in India is continuously increasing and so is the acceptability of mobile apps for personal and business usage. Diverse category of Smartphone applications ranging from local based Navigation & Tracking Applications, Social Networking applications to Business applications, the user base is continuously increasing all smartphone applications.

According to Report of Research2Guidnace, an independent mobile industry market research and consultancy provider, “India is slated to become one of the biggest players in the global app market by 2016, overtaking leading smartphone app markets such as the US, and five Western European Union countries”.

India being an outsourcing hub of software development is gaining competence in mobile app development. At present, there are 9,000 app development companies in India. According to a Nasscom report, most of these were launched during the last three years. The availability of mobile app developers at affordable prices is motivating factor for business enterprises, both small and big, to leverage the benefit of mobile apps to reach into customer pockets and enhance services and consumer base.

The Largest research organization for Internet and Mobile usage in India, Internet and Mobile Association in India (IAMAI), also expect considerable increase in Mobile Application in Indian Market in near future. According to Gaurav Chopra, associate vice-president, Internet and Mobile Association of India (IAMAI),” In the near future, every business enterprise will need a mobile app, given that the usage of smartphones and mobile internet is growing rapidly”

In an interview, Mr. Gaurav also said, “Business apps or enterprise-based mobile apps market in terms of sale value will grow tremendously in India. It will outclass the market for consumer apps such as “What’s-app and Google Maps””.

mobile apps

Factors that are driving demand for mobile apps in India:

1. Increasing usage of Smartphones and Smart Devices in India

2. Increase in Disposable Income

3. Surging Internet Penetration in India

4. Increasing Penetration of 3G Network in India

5. Acceptability of Social Networking concepts in India

Challenges before Smartphone App Usage in India:

1. Lack of Awareness about Usage in India

2. Lack of Regional Language Support

3. Low penetration in Rural India

As a business enterprise, you may delve into more to find out ways to increase customer base, stakeholders’ convenience and suppliers’ connectivity with mobile applications. For example, one of the leading fast food retail chain got developed Android Based Application for Smart Devices to book order from customer desk. The application helped to reduce Chaos and helped to extend POS (Point of Sale) Counter. Companies are introducing application to enhance user experience through Ecommerce Applications through Smartphones.

All in all, it’s only you to delve more to find out, how mobile application are to be developed for varied business objectives. As far as, demand is concerned, there is a significant possibility of Business Enhancement with Mobile Apps.

Refrences:-

http://business-standard.com/india/news/indian-mobile-apps-industry-to-touch-rs-1804-cr-in-2012-iamai/198130/on

http://www.deccanchronicle.com/121215/news-businesstech/article/business-apps-set-overtake-consumer-centric-market

DOs and DON’Ts for Ecommerce Website Development and Marketing

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In order to make your website productive, efficient and successfully, there always exists few important parameters that should and should not be done. There exist Dos and Don’ts for every stage of lifecycle of Ecommerce Website Development. Below are few of the listed Dos and Don’ts for Ecommerce Website Development:-

1. Do define the objective and goals clearly on a paper and Expected ROI.

2. Failing to Plan leads towards planning to fail: Do make a plan for Website Launch and Marketing. The first step is to prepare a daily, weekly and monthly plan and deadlines for the Development and Marketing.

3. Do spend time in defining the best user experience: You need to spend time to segregate what to be marketed on website? What are the highlights? Is the Navigation good enough for User? Does user is able to find the desired object easily? Does the cart is lost if any wrong button is pressed? Discuss with your friends, subordinates in testing period. Ask people and do survey to find what they seek on home page and landing pages.

4. The shopping should easy and safe for the end User: You should ensure safety in purchasing process on online medium. There should be zero probability in security breach. You may go for Verisign for Online transactions.

ecommerce website

5. You never get a second chance to make first impression: Don’t make your home page chaotic for the end user. The interface should have a very good look and feel so that your first impression leaves good remarks for your portal.

6. Limit the Level of Website: Don’t make user to dig into the pages to 3rd and 4th level to find product for him. If your website requires digging to search products, eventually the product will always lie buried inside your website. Any product listed down to increasing number of levels, it eventually gets dead and hardly any user will visit that page. It’s better to limit the levels of digging.

7. Do mention Terms and Conditions clearly: You should not conceal anything from the user to build and maintain the trust of the end user.

8. Make it for the Users, Not just for the Search Engines: It’s good to optimize your website with quality title and Meta tags. But limit it to that extent only. You should focus the end user and don’t allow too much text for the customer to read. Do provide links for T&C and Privacy policy, but your landing page must speak through quality images and interface.

9. Do provide the contact information for necessary feedback for your ecommerce website.

SEO For Mobile Applications, How?

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Have you ever seen New Search option on Google – “Applications”? You know this would be the game changer of search engine practices in the near future. As SEO’s are facing very challenges for keywords ranking in “Search” option after several algorithm updates of search engine giant “Google”, this option is very useful, if your business have mobile application on app stores and you want maximum revenue from your business app.

Year 2012 was the year for development of Mobile Applications and rate of number of applications developed in 2012 was very much higher than previous years. But after investing thousands $ for mobile app development, one cannot generate revenue from app, if it is not the mobile devices of targeted users. As most of the users download their apps from different online app stores including Google Play, iTunes, App Brain, cnet etc.

So, what if you app ranked in google search results? You will get maximum clicks and conversion rate than you competitor. So here SEO For Mobile Applications comes in action with New Search option on Google – “Applications”. Yes, this is the opportunity for every app owner to see their app on search results of google and top ranks in “Application” section.

Binary Semantics

Under the New Search option on Google – “Applications”, most of the results are from Google Play and iTunes. So, if your app is already in these two stores, it is good sign for you but how to maximise the probability for your app to rank in top results? SEO For Mobile Applications is very important but SEO practices are not same here as for websites. These practices need very careful and continuous plan. As this features is very new, so no of experienced SEO in the domain are very few. So be careful while hiring a consultant or agency for effective SEO For Mobile Applications.

Binary Semantics Limited

Website: www.binarysemantics.com

Contact us know: marketing@binarysmeantics.com

Contact No: 0124-4787200

User Interface is the Key to Ecommerce Website Engagement!!

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It is an old saying that, “first impression I the last impression” and also, “You never get the second chance to make the first impression”.

Similar way, the outlook of an ecommerce website decides in first glance must give the best impression to the user. “Outlook” is a broader term that includes the user interface, filtration features and user friendly navigation. The user must get the crisp on the home page of your ecommerce store to begin with. It is very important to have clear depiction of product categories with soothing color scheme.

User Interface is the key element in outlook of the website. Let me understand the elements in User Interface Header, Main Body, Footer, Carousel and Social Media Plugins.

ecommerce application development

Header: The key product categories should be displayed with a drop down menu to represent in one glance. The key services and USP’s like 24 X 7 Delivery & 30 Day Refund etc. must be highlighted. These days social media widgets are quiet popular in ecommerce website design. The Silhouette and symbols for such services are the best idea to use minimum space in header and maintain clarity in highlighting multiple things.

Main Body: You may use carousel and images in main body. Usually the use of high resolution images and carousel dampens the loading of website. It may be deterrent to the end user to dig in further into the website.
Footer: The footer can be used to elaborate the product categories and the key elements you want to highlight. It’s the summary of your website with contact details for support and sales both.

Margin: One thing which contributes the most yet get overshadow of other elements and plugins on home page is the proper margin and spacing. Sometimes we use best of the images, carousel and color scheme but all in tandem looks awry. It happens because of its arrangement and the requisite margin and spacing required depicting the same.

Social Media: For user engagement, it is very important to not just sell goods but also to associate your products with needs and the urgency to avail the time bound offers. You need to plan campaign integrated with social media to create a viral out of it and reaching to the masses. Its not like we should not promote such things on home page, in fact, it’s in trend, and people like to engage in such activities.

In a nutshell, the aesthetics of a website and user interface cannot be planned, one has to be creative and that comes with experience and strong devotion towards a particular thing.

Thanks!!

Binary Semantics Ltd.

Website: www.binarysemantics.com

Email: marketing@binarysemantics.com

Phone: 0124-4787361